For example, if you're having a special or
giving a discount, or adding some other kind of bonus. Do you tell
people why? The first thing that pops into your head is probably that
you're doing it to attract more customers. That may or may not be the
case. Let your clients know why it is you're doing whatever it is you're
doing.
Maybe
you have something going on in your life, or in your business. Share
that with your clients. Don't keep it all to yourself - share the good,
the bad, and the ugly. Be transparent. Because when you let people in
and you show people who you are, you become more attractive to your
ideal clients.
Clients will flock to you because they know who they're dealing with. In today's world, people want to know who they're dealing with. They want you to share your life with them. They want to know who you are.
Being transparent not only builds trust with your clients, but it also shows them just how imperfect you are, how you're just like them. When people can relate to you, they feel like a part of what you're doing, and they feel like they matter.
That's what you want. You want your clients to feel like they matter to you.
So maybe you stumble on some words, or maybe your hair is a bit frazzled, or maybe you're not the best dresser. Don't be afraid to let your clients and prospects see all those amazing qualities about you. In the end, you have more in common with them then you may think.
The famous Zig Ziglar had a quote that really speaks to this concept well. He says, people don't care how much you know until they know how much you care.
And that's exactly what being transparent is all about. It's about using your heart, and showing people how much you care about them. It's also about letting them know why you do things in your business the way you do, and in your life, if you can open up and share that part of you with them.
Make that connection with your clients. Let them see you and all your imperfections. It will pay off big time!
Clients will flock to you because they know who they're dealing with. In today's world, people want to know who they're dealing with. They want you to share your life with them. They want to know who you are.
Being transparent not only builds trust with your clients, but it also shows them just how imperfect you are, how you're just like them. When people can relate to you, they feel like a part of what you're doing, and they feel like they matter.
That's what you want. You want your clients to feel like they matter to you.
So maybe you stumble on some words, or maybe your hair is a bit frazzled, or maybe you're not the best dresser. Don't be afraid to let your clients and prospects see all those amazing qualities about you. In the end, you have more in common with them then you may think.
The famous Zig Ziglar had a quote that really speaks to this concept well. He says, people don't care how much you know until they know how much you care.
And that's exactly what being transparent is all about. It's about using your heart, and showing people how much you care about them. It's also about letting them know why you do things in your business the way you do, and in your life, if you can open up and share that part of you with them.
Make that connection with your clients. Let them see you and all your imperfections. It will pay off big time!
Diane Conklin is an internationally known author, entrepreneur,
coach, consultant, event planner, speaker and copywriter. Diane is a
direct response marketing expert who specializes in showing small
business owners how to integrate their online and offline marketing
strategies, media and methods, to get maximum results from their
marketing dollars. As a marketing and business strategist, Diane shows
entrepreneurs and small business owners how to outperform their
competition by measuring their marketing, and strategically use
multi-media campaigns to stand alone in their marketplace as the go-to
provider for their products and services.
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